The Solicitors Who Win Clients from Google Have One Thing in Common: A Structured SEO Strategy
This hub connects every SEO topic relevant to your firm — local rankings, SRA compliance, reputation, cost, and more — so you know exactly where to focus and in what order.
Browse every deep-dive in this cluster
Quick answer
What does a complete SEO strategy for solicitors involve?
A complete solicitor SEO strategy covers technical site health, local search visibility for an accounting firm, Google Business Profile optimisation, SRA-compliant content, and review management. Each element builds on the others, much like SEO for Accountants. Most firms need four to six months before meaningful ranking movement, depending on market competition and their starting position.
Key Takeaways
1Solicitor SEO spans at least six distinct disciplines — local, technical, content, reputation, compliance, and link authority — and each requires a separate plan.
2SRA Transparency Rules and ASA CAP Code govern how solicitors advertise online, including review solicitation and pricing claims — ignoring these creates regulatory risk.
3Google Business Profile is the fastest lever for firms targeting local clients; an unoptimised profile costs ranking positions every day.
4Ranking timelines are honest: expect 4–6 months for meaningful movement, longer in competitive city markets.
5The most common mistake is treating SEO as a one-time project rather than an ongoing programme — rankings decay without active maintenance.
6Use this hub to navigate to the deep-dive resource that matches your current goal, rather than trying to implement everything at once.
If you have never invested in SEO before, start with the Definition page to set accurate expectations, then run through the Audit Guide to identify where your site currently stands. That combination will tell you which parts of the framework to prioritise before spending anything.
The SRA Compliance page and the Solicitor Advertising Rules page are the two dedicated compliance resources. Both reference the specific rules — the SRA Standards and Regulations, the SRA Transparency Rules, and the ASA CAP Code — and explain how they affect SEO decisions around pricing pages, review solicitation, and content claims. Always verify current obligations with your compliance officer or the SRA directly.
Start with the Local SEO page, which covers the signals that drive Map Pack visibility, then move to the GBP Optimisation page for profile-level changes. GBP improvements tend to show results faster than other SEO work because they directly influence the Map Pack, which appears above organic results for most local searches.
The Cost page covers typical investment ranges and what influences pricing, while the ROI Analysis page provides a framework for measuring and presenting return. Together they give you the financial structure needed to present SEO as a business decision rather than a marketing expense.
The Local SEO page is the current starting point and covers the core principles that apply across locations — separate GBP profiles, location-specific landing pages, and consistent NAP (name, address, phone) data. Multi-location SEO is addressed as an extension of the local subgraph. The GBP Optimisation page covers profile-level settings relevant to each office.
The Definition page explains what the work involves and what it does not. The Audit Guide shows the diagnostic process a specialist would run. The Cost and ROI pages frame the commercial relationship. If you are close to hiring, those four pages together will help you evaluate proposals with much more confidence than going in cold.