A note on sources and scope: This page is educational content, not a commissioned research study. The benchmarks cited here draw from three sources: (1) publicly available search behavior data from tools including Google Search Console aggregates, Google Keyword Planner, and third-party platforms such as Semrush and Ahrefs; (2) industry-wide estimates published by legal marketing research organizations; and (3) observed ranges from campaigns we have managed for criminal defense firms across competitive urban and mid-size suburban markets.
Where we reference observed ranges, we note that explicitly. We do not assign false precision to figures that vary widely by geography, firm size, practice mix, and competitor investment. A DUI defense firm in a mid-size Midwestern city and a federal criminal defense firm in a major coastal metro will see meaningfully different benchmarks on almost every metric.
How to use this data: Treat these figures as directional anchors, not guarantees. Use them to pressure-test vendor claims, set internal expectations, and identify where your firm sits relative to typical performance ranges. If an agency quotes results that fall far outside these ranges — in either direction — ask for the methodology behind their numbers.
Benchmarks vary significantly by market, firm size, and service mix. This content is educational and does not constitute legal or marketing advice specific to your firm's situation.