The The accounting firms Winning New Clients from Google All Start Here Winning New Clients from Google All Start Here
One hub. Every resource. Whether you're researching SEO for the first time or ready to hire, this is where accounting firms find the answers they need — without the agency jargon.
Browse every deep-dive in this cluster
Quick answer
What accounting SEO resources does this hub cover?
This hub organizes every resource an accounting firm needs to evaluate and act on SEO — covering local search, Google Business Profile, covering local search, Google Business Profile, compliance rules, cost benchmarks, covering local search, Google Business Profile, compliance rules, cost benchmarks, ROI analysis, ROI analysis, timeline expectations, and how to hire the right agency. Each guide is written specifically for CPA firms and tax practices.
Key Takeaways
1SEO for accountants is a distinct discipline — general SEO advice often ignores AICPA advertising compliance and local search nuances
2[Google Business Profile optimization](/resources/accountants/google-business-profile-for-accountants) is the fastest path to new local client visibility for most CPA firms is the fastest path to new local client visibility for most CPA firms
3Timeline expectations matter: most firms see meaningful ranking movement within Timeline expectations matter: most firms see meaningful ranking movement within [4–6 months](/resources/accountants/seo-timeline-for-accountants), with lead generation following shortly after, with lead generation following shortly after
4Compliance with AICPA Code of Professional Conduct and FTC Endorsement Guides affects how you collect reviews and publish testimonials
5[Cost and ROI](/resources/accountants/seo-for-accountants-cost) are best evaluated together — a single retained tax client can cover the entire budget. are best evaluated together — a single retained tax client can justify months of SEO investment
6Use this hub to navigate to the specific resource that matches your current question or decision
Start with the definition page — it explains what accounting SEO actually involves without assuming prior knowledge. Then read the statistics overview to understand what realistic local search benchmarks look like. Those two pages give you enough context to evaluate everything else in this hub, including cost and hiring decisions.
The GBP optimization page covers it in detail — category selection, photo strategy, service descriptions, Google Posts, and how to handle Q&A. It sits within the local search section of this hub and connects to the reputation management page for review-related guidance. Start with the local SEO bridge page if you are new to local search concepts.
Two dedicated pages cover this. The first focuses on AICPA Code of Professional Conduct (ET §1.600), state board advertising rules, and FTC Endorsement Guides as they apply to digital marketing. The second covers testimonial and review compliance specifically. Both pages are written as educational content — verify current rules with your state licensing authority for firm-specific guidance.
The comparison page puts SEO and PPC side by side for accounting-specific keywords, covering cost per click benchmarks, timeline differences, and budget scenarios. It is part of the investment and decision section of this hub, and works best when read alongside the cost page and ROI analysis. All three connect to the money page for next steps.
Yes — the multi-location SEO page addresses firms with two or more offices. It covers how to structure location pages, manage GBP listings for each office, and avoid cannibalization between location-specific rankings. It connects back to the local SEO bridge page and the GBP optimization guide for implementation detail.
The hiring guide is the right starting point — it gives you evaluation criteria, red flags to watch for in agency proposals, and the questions to ask before signing a contract. Read it alongside the cost page and ROI analysis for a complete picture. The case study page shows what an actual engagement looks like, which helps validate what agencies claim during the pitch process.