Agencies love selling you one side of this coin. I'll show you why picking wrong creates either a 'Ghost Town' nobody visits or an 'Invisible Library' nobody can find.
Let me save you the suspense: this isn't a cage match — it's a relay race. Technical SEO hands off the baton; Content SEO sprints to the finish line. After auditing hundreds of sites and building an 800+ page empire myself, here's the uncomfortable truth: Technical SEO hits a ceiling. Once your house isn't on fire, more fire extinguishers don't make it nicer. Content SEO? That's compound interest for your business. Every piece builds on the last.
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I've watched companies waste $50K on technical audits while their competitors ate their lunch with competitors ate their lunch with .. Here's what Here's what taught me about where your money should actually go. taught me about where your money should actually go.
2 wins for Technical SEO • 2 wins for Content SEO • 0 ties