The Moving Companies Winning on Google All Share These Three Priorities
This hub maps every SEO resource for movers — from Google Business Profile setup to ROI analysis — so you can find the right guidance for where you are right now.
Browse every deep-dive in this cluster
Quick answer
What does a moving company need to rank on Google?
Moving companies need three things to rank on Google: a fully optimized Google Business Profile, location pages that match how customers actually search, and a steady stream of recent reviews. Most markets are winnable within six to nine months with consistent work across all three areas.
Key Takeaways
1Local SEO — not paid ads — is how most moving companies build sustainable lead flow without paying per click
2Google Business Profile is the single highest-use asset for movers; most profiles are only 40-60% complete
3Review velocity (how often new reviews arrive) matters as much as total review count for Map Pack rankings
4Location pages targeting specific service areas outperform generic 'we serve the whole region' homepage copy
5SEO results for moving companies typically appear in 4-6 months; competitive metros can take 9-12 months
6Cost, ROI, and comparison resources in this hub help you build an internal business case before committing to a campaign
Start with the Moving Company SEO Checklist. It gives you a prioritized task list so you're not guessing what to tackle first. Once you've worked through the checklist, the Audit Guide helps you identify which areas still need attention based on your specific situation.
Read the ROI Analysis first. It walks you through how to project returns using your own numbers — job value, close rate, and local search volume. The Cost Guide answers what you'll spend, and the Case Study shows how those projections played out for an actual moving company.
Start with the GBP Optimization guide — most Map Pack issues trace back to incomplete profiles, wrong categories, or missing service area configuration. Then read the Local SEO guide for the broader signals (citations, location pages, review velocity) that support Map Pack rankings beyond the profile itself.
Yes — the Audit Guide is built exactly for this situation. It gives you a structured framework for identifying what's suppressing your rankings, whether that's technical issues, thin content, GBP problems, or link gaps. The Common Mistakes guide is also worth reading alongside it.
The SEO vs. PPC Comparison page covers this directly — when each channel makes sense, when to run both, and how to avoid the most common budget mistakes movers make when splitting spend between organic and paid. It's written for decision-stage evaluation, not to push you in either direction.
The Hiring Guide covers the evaluation criteria and contract red flags specific to moving company SEO. It includes the questions to ask before signing, the deliverables to require, and the reporting standards that separate accountable agencies from ones that keep you busy with vanity metrics.