The Numbers Behind Link Building — And What They Mean for Your Authority Strategy

Before reading any number on this page, understand where it comes from. Benchmark figures in SEO publishing range from rigorous (large-scale correlation studies across millions of URLs) to speculative (one agency's internal dashboard generalized as universal truth).

The ranges on this page draw from three sources:

• Campaigns we've managed directly — observed patterns across engagements in competitive verticals including SaaS, professional services, and e-commerce. No artificial count attached; patterns are directional, not statistically certified.
• Publicly available industry research — studies published by Ahrefs, Moz, Semrush, and Search Engine Journal where methodology is disclosed. We note when we're citing third-party findings.
• SEO community consensus — positions that have held across multiple independent analyses and practitioner observations over multiple algorithm cycles.

Disclaimer: These are benchmarks, not guarantees. Backlink performance varies significantly by domain age, content quality, niche competition, and geographic market. Use these figures as orientation points, not performance contracts.

We update this page when major industry studies release new data or when our observed campaign patterns shift meaningfully. The figures here reflect our best current understanding heading into 2026.

Domain Authority (Moz) and Domain Rating (Ahrefs) are third-party metrics, not Google signals. Google does not use either score in its ranking algorithm. That said, both metrics correlate reasonably well with a site's actual ability to rank — because they're measuring link equity, which Google does use.

Here's how to read the ranges without over-indexing on them:

• DA/DR 0–20: New or thinly linked domains. Most competitive keywords are inaccessible without a serious link building program. This range is normal for sites under 18 months old.
• DA/DR 21–40: Growing authority. Sites in this range can rank for mid-competition keywords with solid on-page work supporting a moderate link volume. Many small business and professional services sites sit here.
• DA/DR 41–60: Established authority. Competitive across most non-YMYL verticals with consistent link acquisition. Industry benchmarks suggest this is the target range for SaaS and B2B service sites operating in moderately competitive categories.
• DA/DR 61–80: High authority. Typically requires years of consistent content output and editorial link acquisition. News publications, major SaaS platforms, and large e-commerce brands cluster here.
• DA/DR 80+: Dominant authority. Reserved for Wikipedia-tier references, major media outlets, and platforms with millions of inbound links. Most commercial sites will never reach this band and don't need to.

The practical takeaway: know your competitors' DA/DR range, not just your own. A DA 38 site competing against DA 35–45 sites is in a realistic fight. The same DA 38 site chasing DA 70+ domains in SERPs needs a different strategy entirely.

One of the most frequently asked questions in link building is also one of the hardest to answer with precision: how many backlinks should you be acquiring per month?

The honest answer is that velocity benchmarks depend entirely on your current authority baseline, your industry, and your campaign approach. That said, directional ranges from campaigns we've managed give a useful starting frame:

• Early-stage campaigns (DA/DR under 25): 3–8 new referring domains per month is a healthy, sustainable pace. Aggressive outreach at this stage can produce spikes that look unnatural relative to your baseline.
• Mid-stage campaigns (DA/DR 25–50): 8–20 new referring domains per month is typical for active campaigns running guest posting, digital PR, and broken link reclamation in parallel.
• Established site maintenance (DA/DR 50+): Many strong-authority sites passively acquire 15–40+ referring domains monthly through brand mentions and editorial citations, separate from any active outreach program.

What matters more than the absolute number is consistency over time. A steady cadence of 8–12 new referring domains per month for 12 months produces more durable ranking improvement than a burst of 60 links in a single month followed by nothing.

Industry research consistently identifies link velocity irregularity as a pattern associated with algorithmic penalties — not because Google penalizes growth, but because artificial spikes followed by drops signal manipulative acquisition rather than earned editorial interest.

Tools that track referring domain growth curves (not just raw backlink count) give you a cleaner view of whether your program is building durable momentum or creating risk.

Anchor text is one of the most measurable dimensions of a backlink profile — and one of the most mismanaged. Over-optimizing anchor text toward exact-match keywords remains a reliable predictor of manual penalty exposure, even in 2026.

A natural anchor text distribution across a mature, editorially-built backlink profile typically looks like this:

• Branded anchors (your company name, domain): Industry benchmarks suggest this should represent the largest single share of your anchor profile — commonly cited as 40–60% of all anchors across well-aged domains.
• Naked URL anchors (www.yoursite.com or yoursite.com): A normal byproduct of editorial citation. Typically 15–25% in naturally built profiles.
• Generic anchors (click here, read more, this article): Lower percentage but expected in a natural profile. Signals real human editors linking contextually.
• Partial-match keyword anchors (your keyword plus surrounding words): This is where most strategic link building anchors should sit — contextual, descriptive, but not forcing exact-match terms.
• Exact-match keyword anchors (precisely your target keyword): Keep this as a small minority of your anchor profile — many practitioners treat anything above 5–10% exact-match as elevated risk territory.

If your current backlink audit shows exact-match anchors representing 20%+ of your profile, you have an actionable remediation target regardless of whether you've seen ranking drops yet. Building a volume of branded and generic-anchor links is often the most practical path to diluting over-optimized anchor concentration.

This is an area where the right tooling matters — most surface-level SEO platforms aggregate all anchors without surfacing concentration risk. Tools built specifically for link profile analysis flag this pattern automatically.

Not all referring domains carry equal weight, and the gap between a high-quality editorial link and a low-quality directory submission has widened with each major algorithm update since Penguin. Here are the quality indicators that consistently appear in correlation research and practitioner analysis:

Topical Relevance

Links from domains covering topics closely related to yours carry more contextual authority than high-DA generalist links. In our experience working across B2B verticals, a DR 35 link from a niche-specific trade publication frequently outperforms a DR 65 link from a general news aggregator in terms of observable ranking movement.

Traffic Signal

Links from pages that receive real organic traffic — not just domain authority — are weighted more heavily in emerging link evaluation models. A link buried on an indexed-but-unvisited page on a strong domain delivers far less value than a link on a page with genuine readership. Industry research from Ahrefs has highlighted traffic as an increasingly meaningful proxy for domain authority targets, and [link quality](/resources/blockchain/blockchain-seo-statistics) drawn from campaigns we've managed.

Editorial vs. Paid Placement

Google's stance on paid links has not changed: they should be nofollowed or tagged with appropriate link attributes. Sites that accept payment for dofollow placements without disclosure create risk for both the linking and receiving domain. The practical benchmark here is straightforward — if a link would not exist without a financial transaction, it should carry a nofollow or sponsored attribute.

Link Page Context

Where on the page a link appears matters. Links embedded naturally within body copy of substantive, relevant content outperform links in footers, sidebars, or boilerplate author bios. A benchmark to track: what percentage of your acquired links appear in contextually relevant body copy versus peripheral page elements?

The table below consolidates the key benchmarks discussed on this page into a single reference. These are directional ranges, not performance guarantees. Your actual targets should be calibrated to your competitive set, not to universal averages.

• Domain Authority / Domain Rating target (competitive commercial site): DA/DR 40–60 for most non-YMYL categories; higher for finance, legal, health.
• Monthly referring domain acquisition (active campaign): 5–20 new referring domains per month, depending on campaign scale and current baseline.
• Branded anchor share: 40–60% of total anchor profile for a naturally built domain.
• Exact-match anchor share: Below 10% is the commonly cited safe zone; above 20% warrants a remediation review.
• Dofollow-to-nofollow ratio: No universal rule, but profiles dominated by nofollow links deliver limited ranking value regardless of volume.
• Time to measurable ranking movement: Most campaigns we've managed show meaningful movement between months 4 and 8, with competitive keywords often requiring 10–14 months of sustained effort.
• Link from topically relevant domain vs. generalist domain: Topically relevant links consistently correlate with stronger ranking impact at equivalent authority levels.

Use these benchmarks as a diagnostic lens against your own Ahrefs or Moz data. If your referring domain growth curve is flat, your anchor profile is exact-match heavy, or your DA/DR trails your top competitors by more than 20 points, those are the highest-use gaps to address first.