Fix [technical blockers](/resources/dentists/dental-website-seo-checklist), clarify site architecture, and tighten GBP consistency. This is where you stop leaking demand.
Phase 1: Stabilize and remove friction
Phase 2: Coverage and topical depth
Build high-intent pages (services, procedures) and publish supporting resources that answer real patient questions.
Phase 3: Authority compounding
Strengthen local and topical authority (reviews, citations, brand mentions, links). This is where rankings become durable.
Want this executed for you?
See the main strategy page for this cluster.